Born in Karachi. Built for the world. We believe that everyday objects should be as intelligent as they are beautiful.
At Taqwa Haya, we exist to prove that luxury and intelligence are not opposites — they are complements. Every product we carry is selected for its exceptional craftsmanship, its integration of modern technology, and its ability to elevate the everyday rituals of the people who use it.
We serve professionals, creatives, parents, and dreamers across Pakistan and around the globe — people who refuse to settle for ordinary.
Taqwa Haya was founded in Karachi in 2021 with a single belief: that people in Pakistan deserve access to the same world-class products available to consumers in London, Dubai, and New York — at prices that make sense.
What began as a curated stationery store in a small office in Clifton has grown into a full luxury lifestyle brand, spanning smart furniture, AI-powered tech toys, and a direct-from-factory sourcing programme that connects Pakistani customers to verified manufacturers across China, Europe, and beyond.
Our direct sourcing model — powered by CJDropshipping's verified network — means zero middlemen, factory-direct pricing, and quality you can trust.
We hold every product to an uncompromising standard. If it isn't exceptional — in material, finish, and feel — it doesn't carry our name.
Technology should serve people, not impress them. We integrate AI, IoT, and smart features only where they genuinely improve the experience.
Honest pricing. Transparent sourcing. Real reviews. We build relationships with customers on trust — and we never compromise that.
Entrepreneur and product visionary. Arslan built Taqwa Haya from the ground up with a passion for design-forward, technology-integrated products.
NCA-trained designer with 10 years in luxury retail. Sara curates every product collection and ensures our visual identity stays world-class.
Full-stack engineer and e-commerce architect. Imran leads the platform, supplier integrations, and the smart product tech pipeline.